How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 01.07.2025 03:59
Good marketing is doing this well.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Inflation slides to 1.9% in Europe, as worries shift from prices to Trump and tariffs - AP News
Product
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Does the rest of the world see America as a joke now that Trump is president again?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
Processes
Perception